
Matt Freestone
Multi-Camera Director | Camera Operator
I'm a calm head in a live gallery, a creative eye behind the camera, and a team-focused leader who brings warmth, clarity, and experience to every production. With over thirty years in the industry—working with the UK's biggest broadcasters—I specialise in delivering sharp, engaging live and recorded content on time, on brand, and with a smile. I’ve directed live news, sports presentation, current affairs, children’s, magazine shows, streaming events, and corporate productions, both in studios and on location.
I lead with a generous spirit, encouraging talented crews, production teams, and presenters to do their best work, especially under pressure. I bring a blend of technical know-how, creative instinct, and a calm, collaborative approach that clients and teams trust. Formerly staff at ITN and ITV, I now freelance across the broadcast, streaming, and live events sectors. I’m also proud to have mentored and trained director and camera teams internationally.
I’d love to work with you. Let’s make something brilliant together!
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Matt is a first-class director. He's diligent, creative, fast-thinking, decisive and editorially on point — everything you need in live news.
Julie Etchingham, Anchor ITV News at Ten
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He understands what it takes to get the right shots. He’s got a passion for working closely with talent and building a good relationship.
Vivek Sharma, Editor ITV This Morning
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Matt’s a great guy and a top-class director, with a brilliant can-do attitude and a strong desire to deliver the best shows possible.
Ian Rumsey, ITN Managing Director of Content

Recent work
Dr Zoe Williams presents Inside Health, a series of one hour discussion and advice programmes for Bupa Health on a variety of medical topics.
Director/Vision Mixer: Matt Freestone | Project Lead: Annie Bullen | Creative Lead: Sophie Beck | Groovy Gecko for Bupa Health